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	<title>Navni</title>
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		<title>Navni</title>
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		<item>
		<title>Online Display Advertising: Newspapers to Interactive</title>
		<link>http://navnigarg.wordpress.com/2011/06/07/online-display-advertising-newspapers-to-interactive/</link>
		<comments>http://navnigarg.wordpress.com/2011/06/07/online-display-advertising-newspapers-to-interactive/#comments</comments>
		<pubDate>Tue, 07 Jun 2011 08:00:07 +0000</pubDate>
		<dc:creator>Navni Garg</dc:creator>
				<category><![CDATA[COM546]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[final paper]]></category>

		<guid isPermaLink="false">http://navnigarg.wordpress.com/?p=101</guid>
		<description><![CDATA[Consolidated work of this project is available at http://onlineadvertisingevolution.wordpress.com/. Please leave comments on either of my blogs if you would like to get in touch with me.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=navnigarg.wordpress.com&amp;blog=15333429&amp;post=101&amp;subd=navnigarg&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Evolution of Display Advertising: Newspapers to Interactive</title>
		<link>http://navnigarg.wordpress.com/2011/05/24/evolution-of-display-advertising-newspapers-to-interactive/</link>
		<comments>http://navnigarg.wordpress.com/2011/05/24/evolution-of-display-advertising-newspapers-to-interactive/#comments</comments>
		<pubDate>Tue, 24 May 2011 18:21:29 +0000</pubDate>
		<dc:creator>Navni Garg</dc:creator>
				<category><![CDATA[COM546]]></category>
		<category><![CDATA[com546]]></category>
		<category><![CDATA[evolution of online display advertising]]></category>
		<category><![CDATA[final presentation]]></category>
		<category><![CDATA[online display advertising]]></category>

		<guid isPermaLink="false">http://navnigarg.wordpress.com/?p=95</guid>
		<description><![CDATA[This is the final presentation for COM 546 on Evolution of Display Advertising. It talks about the evolution trends in traditional media for advertising, followed by search to display. The current display advertising ecosystem has been explored, followed by future &#8230; <a href="http://navnigarg.wordpress.com/2011/05/24/evolution-of-display-advertising-newspapers-to-interactive/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=navnigarg.wordpress.com&amp;blog=15333429&amp;post=95&amp;subd=navnigarg&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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		<title>Reading Reflection: The Media Monopoly</title>
		<link>http://navnigarg.wordpress.com/2011/05/15/reading-reflection-the-media-monopoly/</link>
		<comments>http://navnigarg.wordpress.com/2011/05/15/reading-reflection-the-media-monopoly/#comments</comments>
		<pubDate>Sun, 15 May 2011 19:18:46 +0000</pubDate>
		<dc:creator>Navni Garg</dc:creator>
				<category><![CDATA[COM546]]></category>
		<category><![CDATA[com546]]></category>
		<category><![CDATA[reading reflection3]]></category>

		<guid isPermaLink="false">http://navnigarg.wordpress.com/?p=92</guid>
		<description><![CDATA[The advent of Digital Media and User Generated Content created a lot of new challenges for broadcast media. Easy availability of free content as well as pirated versions of television network produced content for no cost, led to an exponential &#8230; <a href="http://navnigarg.wordpress.com/2011/05/15/reading-reflection-the-media-monopoly/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=navnigarg.wordpress.com&amp;blog=15333429&amp;post=92&amp;subd=navnigarg&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Display Advertising: Newspaper to Interactive- A Theoretical Framework</title>
		<link>http://navnigarg.wordpress.com/2011/05/09/85/</link>
		<comments>http://navnigarg.wordpress.com/2011/05/09/85/#comments</comments>
		<pubDate>Tue, 10 May 2011 05:06:39 +0000</pubDate>
		<dc:creator>Navni Garg</dc:creator>
				<category><![CDATA[COM546]]></category>
		<category><![CDATA[com546]]></category>
		<category><![CDATA[theoretical framework]]></category>

		<guid isPermaLink="false">http://navnigarg.wordpress.com/?p=85</guid>
		<description><![CDATA[Advertising in its native form was printed ads for promotion of services and products in the early Eighteenth century. These ads appeared first in standalone pamphlets, then moving on to newspapers and magazines. As technology advanced, display advertising changed its &#8230; <a href="http://navnigarg.wordpress.com/2011/05/09/85/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=navnigarg.wordpress.com&amp;blog=15333429&amp;post=85&amp;subd=navnigarg&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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		<title>Reading Reflection: The Mediamorpic Principles Ruling Social Media</title>
		<link>http://navnigarg.wordpress.com/2011/05/02/reading-reflection/</link>
		<comments>http://navnigarg.wordpress.com/2011/05/02/reading-reflection/#comments</comments>
		<pubDate>Tue, 03 May 2011 02:18:59 +0000</pubDate>
		<dc:creator>Navni Garg</dc:creator>
				<category><![CDATA[COM546]]></category>
		<category><![CDATA[com546]]></category>
		<category><![CDATA[ReadingReflection]]></category>

		<guid isPermaLink="false">http://navnigarg.wordpress.com/?p=74</guid>
		<description><![CDATA[How mobile adoption parallels the rise of Facebook from Taberna Retail on Vimeo. Roger Fidle in the book ‘MediaMorphosis: Understanding New Media ’ guides us through the basic steps in the evolution process of a new communication medium and its &#8230; <a href="http://navnigarg.wordpress.com/2011/05/02/reading-reflection/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=navnigarg.wordpress.com&amp;blog=15333429&amp;post=74&amp;subd=navnigarg&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">navnigarg</media:title>
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		<title>Bibliography for the Final Project</title>
		<link>http://navnigarg.wordpress.com/2011/05/01/bibliography-for-the-final-project/</link>
		<comments>http://navnigarg.wordpress.com/2011/05/01/bibliography-for-the-final-project/#comments</comments>
		<pubDate>Mon, 02 May 2011 00:59:16 +0000</pubDate>
		<dc:creator>Navni Garg</dc:creator>
				<category><![CDATA[COM546]]></category>
		<category><![CDATA[Bibliography advertising finalproject]]></category>

		<guid isPermaLink="false">http://navnigarg.wordpress.com/?p=67</guid>
		<description><![CDATA[1. Molton J., (Winter 2010) Costly Mistakes. American Journalism Review, Vol. 32 Issue 4, p64-64, 1p. Retrieved from EBESCO, University of Washington This paper talks about the steps that US newspaper industry could have taken to mitigate the declining revenue because &#8230; <a href="http://navnigarg.wordpress.com/2011/05/01/bibliography-for-the-final-project/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=navnigarg.wordpress.com&amp;blog=15333429&amp;post=67&amp;subd=navnigarg&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">navnigarg</media:title>
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		<title>Discussion Leader Follow Up</title>
		<link>http://navnigarg.wordpress.com/2011/04/29/discussion-leader-follow-up/</link>
		<comments>http://navnigarg.wordpress.com/2011/04/29/discussion-leader-follow-up/#comments</comments>
		<pubDate>Fri, 29 Apr 2011 22:09:18 +0000</pubDate>
		<dc:creator>Navni Garg</dc:creator>
				<category><![CDATA[COM546]]></category>
		<category><![CDATA[com 546]]></category>
		<category><![CDATA[discussion leader]]></category>
		<category><![CDATA[follow up]]></category>

		<guid isPermaLink="false">http://navnigarg.wordpress.com/?p=64</guid>
		<description><![CDATA[I think we had a meaningful discussion around the uses and gratifications in use of mobile TV in males and females. We talked about reasons why everyone in the group would watch television over a mobile device and what would &#8230; <a href="http://navnigarg.wordpress.com/2011/04/29/discussion-leader-follow-up/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=navnigarg.wordpress.com&amp;blog=15333429&amp;post=64&amp;subd=navnigarg&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Soap, Sex and Cigarettes- A Book Review</title>
		<link>http://navnigarg.wordpress.com/2011/04/25/soap-sex-and-cigarettes-a-book-review/</link>
		<comments>http://navnigarg.wordpress.com/2011/04/25/soap-sex-and-cigarettes-a-book-review/#comments</comments>
		<pubDate>Tue, 26 Apr 2011 06:02:37 +0000</pubDate>
		<dc:creator>Navni Garg</dc:creator>
				<category><![CDATA[COM546]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[com546]]></category>
		<category><![CDATA[homework]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mcdm]]></category>

		<guid isPermaLink="false">http://navnigarg.wordpress.com/?p=58</guid>
		<description><![CDATA[Soap, Sex and Cigarette is a book about the impact of society, business and technological advances on the evolution of American Advertising. It explains how modern advertising could not have developed without the printing press or other form of media &#8230; <a href="http://navnigarg.wordpress.com/2011/04/25/soap-sex-and-cigarettes-a-book-review/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=navnigarg.wordpress.com&amp;blog=15333429&amp;post=58&amp;subd=navnigarg&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">navnigarg</media:title>
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		<title>Uses and Gratification: Understanding the Motivations to Use Mobile TV</title>
		<link>http://navnigarg.wordpress.com/2011/04/24/uses-and-gratification-understanding-the-motivations-to-use-mobile-tv/</link>
		<comments>http://navnigarg.wordpress.com/2011/04/24/uses-and-gratification-understanding-the-motivations-to-use-mobile-tv/#comments</comments>
		<pubDate>Sun, 24 Apr 2011 19:23:11 +0000</pubDate>
		<dc:creator>Navni Garg</dc:creator>
				<category><![CDATA[COM546]]></category>
		<category><![CDATA[Christiansen]]></category>
		<category><![CDATA[com546]]></category>
		<category><![CDATA[discussion leader]]></category>
		<category><![CDATA[evolution of media]]></category>
		<category><![CDATA[uses and gratification]]></category>

		<guid isPermaLink="false">http://navnigarg.wordpress.com/?p=43</guid>
		<description><![CDATA[Choi Y.K., Kim J., McMillan S. (2009) Motivators for the Intention to Use Mobile TV: A Comparison of South Korean Males and Females. International Journal of Advertising, 28(1), pp. 147–167 This paper talks about the intention of use of Mobile &#8230; <a href="http://navnigarg.wordpress.com/2011/04/24/uses-and-gratification-understanding-the-motivations-to-use-mobile-tv/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=navnigarg.wordpress.com&amp;blog=15333429&amp;post=43&amp;subd=navnigarg&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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		<title>Term Project Thesis Statement: Evolution of Online Display Advertising</title>
		<link>http://navnigarg.wordpress.com/2011/04/11/term-project-thesis-statement-evolution-of-online-display-advertising/</link>
		<comments>http://navnigarg.wordpress.com/2011/04/11/term-project-thesis-statement-evolution-of-online-display-advertising/#comments</comments>
		<pubDate>Tue, 12 Apr 2011 00:34:59 +0000</pubDate>
		<dc:creator>Navni Garg</dc:creator>
				<category><![CDATA[COM546]]></category>
		<category><![CDATA[com546]]></category>
		<category><![CDATA[OnlineAdvertising]]></category>
		<category><![CDATA[termProject]]></category>

		<guid isPermaLink="false">http://navnigarg.wordpress.com/?p=37</guid>
		<description><![CDATA[Title: Evolution of Online Display Advertising: From Text Ads to Behavioral Targeting Thesis Statement: The evolution of online display advertising started a revolution in the marketing industry. The offline channels of display advertising were expensive and had the ability to &#8230; <a href="http://navnigarg.wordpress.com/2011/04/11/term-project-thesis-statement-evolution-of-online-display-advertising/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=navnigarg.wordpress.com&amp;blog=15333429&amp;post=37&amp;subd=navnigarg&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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