Tag Archives: Bibliography advertising finalproject

Bibliography for the Final Project

1. Molton J., (Winter 2010) Costly Mistakes. American Journalism Review, Vol. 32 Issue 4, p64-64, 1p. Retrieved from EBESCO, University of Washington

This paper talks about the steps that US newspaper industry could have taken to mitigate the declining revenue because of the Internet in the period of 1990-2000. It focuses on the measures that were taken by newspapers to compete with Internet advertising and these measures are seen to have increased the problem since it led to the decline in the quality of journalism. This paper helps in identifying how newspapers started losing money and Internet being the generator of more content became the prime property for advertising for marketers. Continue reading

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