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Display Advertising: Newspaper to Interactive- A Theoretical Framework

Advertising in its native form was printed ads for promotion of services and products in the early Eighteenth century. These ads appeared first in standalone pamphlets, then moving on to newspapers and magazines. As technology advanced, display advertising changed its form from colored printed text to graphics and printed pictures. The underlying theories of innovation led to these changes over time. By tracking the need and adoption for displacement of display advertising over time, we can understand and fairly predict the future of display advertising.

Therefore, the three most important developments in the evolution of display advertising were Continue reading

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